This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://lumecraft.shop (the “Site”).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse Lumecraft.shop, we also gather information about the individual web pages or products you view, the websites or search terms that referred you to the Site, and how you interact with the Site. We refer to this automatically collected information as “Device Information.”

We collect Device Information using the following technologies:

  • “Cookies” are data files placed on your device or computer, often including an anonymous unique identifier. For more details about cookies and how to disable them, visit http://www.allaboutcookies.org.
  • “Log files” track actions on the Site and collect data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you navigate the Site.

Additionally, when you make a purchase or attempt to make a purchase through Lumecraft.shop, we collect specific information from you, including your name, billing address, shipping address, payment details (such as credit card numbers), email address, and phone number. We refer to this as “Order Information.”

When we mention “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION

We use the Order Information collected to fulfill orders placed through Lumecraft.shop (including processing your payment, arranging shipping, and providing invoices and/or order confirmations). Additionally, we use this Order Information to:

  • Communicate with you;
  • Screen orders for potential risk or fraud; and
  • When aligned with preferences you’ve shared with us, provide you with information or advertising about our shoes and services.

We use the Device Information we collect to screen for potential risk and fraud (particularly your IP address) and to improve and optimize Lumecraft.shop (for example, by analyzing how customers browse and interact with the Site and evaluating the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to assist us in using it as described above. For instance, we use Google Analytics to understand how customers interact with Lumecraft.shop—learn more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

We may also share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful requests for information we receive, or to protect our rights.

BEHAVIORAL ADVERTISING

As noted above, we use your Personal Information to deliver targeted advertisements or marketing communications we think you’ll find interesting, such as promotions for our latest shoe collections at Lumecraft.shop. For more details on how targeted advertising works, visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising via these links:

You can also opt out of some services through the Digital Advertising Alliance’s opt-out portal at http://optout.aboutads.info/.

DO NOT TRACK

Please note that we do not alter our Site’s data collection or use practices when we detect a Do Not Track signal from your browser.

DATA RETENTION

When you place an order through Lumecraft.shop, we retain your Order Information for our records unless and until you request us to delete it.

CHANGES

We may update this Privacy Policy periodically to reflect changes in our practices or for operational, legal, or regulatory reasons.